Symtoms of a Complex

Monday, September 03, 2007

Cutthroat Tennis Marketing

Everyone knows that Maria Sharapova is a successful athlete and that she doesn't have to win tournaments to be marketable. I myself am only a casual tennis fan, but I'd more than likely watch when she's playing. But I had no idea how much attention she really does bring to the sport.

I was in a car repair shop on Saturday and as I was waiting for my car to be worked on, the tv in the waiting area was tuned to Sharapova's 3rd round match in the US Open. I have never seen mechanics so intently concentrating on a tennis match before; or at least the premise of a tennis match. 'Did you see this girl? Number 30 rank playing against number 2, but she's holding her own, but that number 2- she's cutthroat.' So creepy. I probably shouldn't ogle either. I don't know who she lost to, but... must make every shot a power shot.

Picture from Fox Sports

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